The Naked Approach

The Naked Approach (The Naked User approach – Nordic perspective to gadget-free hyperconnected environments) project is a large strategic opening funded by Tekes (Phase I: 3/2015-8/2016). The Naked Approach project will start a research and development path towards a significant paradigm shift changing the digital world from gadget-centric to user-centric, gadget free (''naked'') environment.
The participants of the project are VTT (coordinator), Aalto university, Tampere University of Technology, University of Oulu/CIE, University of Lapland and Design Helsinki. The duration of the project is 3 years – 1.3.2015-28.2.2018 and the budget 6.7 M€.

Research objectives

The Naked Approach project is seeking and developing alternative, human-centric ways of producing and consuming digital services. The driving vision is digital paradise, where users can live “naked” without carry-on gadgets. The digital services appear to the user from the texture of the environment when needed and then completely disappear when not needed anymore.
Design, technology and business solutions are created and studied from user perspective in order to realise new digital interaction paradigms. While developing the business models and ecosystems, the Nordic values – respectful co-living and trust – are emphasized as a part of new services and products – on our way towards the hyperconnected world of the future.

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