Participants: VTT, Aalto University, Tampere University of Technology, University of Oulu (CIE, CWC), University of Lapland, Demos Helsinki.
Tekes funding: €2,385,600 (I stage: 1.3.2015 - 31.8.2016)
The Naked Approach is a big strategic opening, seeking and developing alternative, human-centric ways of producing and consuming digital services. The driving vision is a digital paradise; where users can live 'naked' - without carry-on gadgets. Digital services appear to the user from the texture of the environment when needed, and then completely disappear when not required anymore. Design, technology and business solutions are created and studied from the user perspective in order to realise new digital interaction paradigms. While developing business models and ecosystems, the Nordic values – respectful co-living and trust – are emphasised as a part of new services and products; on our way towards the hyperconnected world of the future.